 Generate
more leads per dollar
Save time and money with direct email campaigns that
ensure a high response rate with high-impact HTML email messages.
Maintain top-of-mind presence with customers and prospects
through ongoing, permission-based newsletters and campaigns.
Increase repeat business
Use the power of direct marketing to increase your
share of your customers' expenditures. Create personalized
email and direct mail campaigns by setting target profiles
in your database according to product interest, geography,
or other criteria. Then make the right offer for the right
profile, execute a multi-email campaign, and watch sales soar
with qualified leads for your sales team.
Track campaign results
Show direct results and Return on Investment (ROI)
for your marketing budget and see which customers and prospects
are responding and buying as a result of your campaigns. With
direct integration with your customers' records, you can track
lead sources, web responses, and purchases through the automatic
creation of notes and user-defined fields. By analyzing results,
you can continue to perfect your campaigns and leverage your
marketing resources.
Share marketing materials
Store electronic documents and marketing materials
such as pricing, literature, and technical information in
the Company Library to ensure a consistent marketing message
by everyone in the company, from sales associates to customer
service representatives. Even without Maximizer Enterprise
running, employees can access documents through the web-based
Employee Portal.
Use the web for lead
generation and customer profiling
By using the built-in wizard driven website and feedback
form creation tools, you can now use the Internet to effectively
capture critical data such as customer purchasing habits and
prospect profiles. Further refine your prospect to lead ratio
by creating automatic follow-up processes that alert sales
people of new web leads according to your profile rules.
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